UrbanParkr

Redefining City Parking with Technology-Driven Solutions for a Quicker, Easier, and

More Reliable Experience.

Redefining City Parking with Technology-Driven Solutions for a Quicker, Easier, and More Reliable Experience.

Redefining City Parking with Technology-Driven Solutions for a Quicker, Easier, and More Reliable Experience.

My role

Visual Designer

UI Designer

UX Designer

UX Researcher


Thesis project

Project type

3.5 Months

Timeline

Figma

Adobe Photoshop

UXPressia

Figjam

Pen & paper


Tools Used

Project Overview

What problem are we solving here?

In Boulder, Colorado, the growing challenge of finding parking has become a significant concern for residents and visitors. With limited spots and no real-time availability platform, people often waste time and face stress. Recognizing this, we introduced UrbanParkr, aiming to simplify parking and benefit both drivers and space owners in the city.

How did I approach this?

My role

Visual Designer

UI Designer

UX Designer

UX Researcher


Thesis project

Project type

3.5 Months

Timeline

Figma

Adobe Photoshop

UXPressia

Figjam

Pen & paper


Tools Used

Project Overview

What problem are we solving here?

In Boulder, Colorado, the growing challenge of finding parking has become a significant concern for residents and visitors. With limited spots and no real-time availability platform, people often waste time and face stress. Recognizing this, we introduced UrbanParkr, aiming to simplify parking and benefit both drivers and space owners in the city.

How did I approach this?

Quick Peek at the Solution

UrbanParkr is an app that allows you to turn your unused parking space into cash by renting it out to drivers searching for parking. In essence, it's a two-way solution: it helps people earn money from their idle parking spots and provides drivers with more convenient parking options in busy city areas.

Initial discoveries

Findings

01

02

03

Limited parking availability

Limited parking availability

Limited parking availability

60% of drivers report difficulty finding

parking spots in popular areas.

60% of drivers report difficulty finding

parking spots in popular areas.

60% of drivers report difficulty finding

parking spots in popular areas.

Time consuming search for parking

Time consuming search for parking

Time consuming search for parking

Drivers spend an average of 15-20 mins searching

for a suitable parking space.

Drivers spend an average of 15-20 mins searching for a suitable parking space.

Drivers spend an average of 15-20 mins searching

for a suitable parking space.

Lack of real-time information

Lack of real-time information

Lack of real-time information

70% of drivers in Boulder indicate the

real-time information is not available.

70% of drivers in Boulder indicate the

real-time information is not available.

70% of drivers in Boulder indicate the

real-time information is not available.

Objectives

01

02

03

Research & problem validation

Research & problem validation

Research & problem validation

A thorough research to validate the problem and

coming up with a sustainable solution.

A thorough research to validate the problem and

coming up with a sustainable solution.

A thorough research to validate the problem and

coming up with a sustainable solution.

Efficient & user centric design solution

Efficient & user centric design

Efficient & user centric design

Streamlining the entire parking experience, making it most convenient and reliable platform.

Streamlining the entire parking experience, making it most convenient and reliable platform.

Streamlining the entire parking experience, making it most convenient and reliable platform.

Real-time solutions

Real-time solutions

Real-time solutions

Significantly reducing the time drivers spend

searching and easing city congestion.

Significantly reducing the time drivers spend

searching and easing city congestion.

Significantly reducing the time drivers spend

searching and easing city congestion.

Opportunity statement

How might we provide real-time parking availability information to drivers in Boulder to significantly reduce the average search time for a suitable parking space?

How might we provide real-time parking availability information to drivers in Boulder to significantly reduce the average search time for a suitable parking space?

Opportunity statement

How might we provide real-time parking availability information to drivers in Boulder to significantly reduce the average search time for a suitable parking space?

User research

How & why quantitative analysis?

Participant :35

Method: Survyes

Tool: Gogle Forms & Miscrosoft Excel

Focus: Insights


Identifying patterns: Quantitative data revealed patterns in parking demand across different times of day, days of the week, or special events.


Customizing user experience: If a demographic is identified as frequently searching for parking, services can be tailored specifically to their needs.



Here’s what I found:

01

02

03

Parking frequency & duration

Parking frequency & duration

Parking frequency & duration

Users spend an average of 20 minutes looking

for an ideal spot.

Users spend an average of 20 minutes looking

for an ideal spot.

Users spend an average of 20 minutes looking

for an ideal spot.

Willingness to pay

60% of users are willing to pay for convenient parking, while 40% prioritise cost savings.

60% of users are willing to pay for convenient parking, while 40% prioritise cost savings.

60% of users are willing to pay for convenient parking,

while 40% prioritise cost savings.

Usage patterns

Peak parking hours at the prime locations are

morning weekdays and evening weekends.

Peak parking hours at the prime locations are

morning weekdays and evening weekends.

Peak parking hours at the prime locations are

morning weekdays and evening weekends.

User Survey

User Survey

User Survey

How &why qualitative analysis?

Participant :11

Method: Interview

Platform: Zoom & In-person

Analysis: Thempatic


Empathy and User-Centric Design: Qualitative analysis allowed to understand the user stories behind the frustrations, and create solutions that truly resonate with users' emotions and needs.


Identifying Specific Pain Points: Users may face a variety of frustrations such as unclear signage, inadequate payment options, or safety concerns.

Here’s what I found:

01

02

03

Predominant frustrations

Predominant frustrations

Predominant frustrations

Unpredictability of the process and lack of real time information

Unpredictability of the process and lack of real

time information.

Unpredictability of the process and lack of real

time information.

Trust and safety

Trust and safety

Trust and safety

Users prefer well lit spots and those in busier areas.

Users prefer well lit spots and those in busier areas.

Users prefer well lit spots and those in busier areas.

Feature preferences

Feature preferences

Feature preferences

A feature users can book parking in advance and get review based spots.

A feature users can book parking in advance and get review based spots.

A feature users can book parking in advance and get review based spots.

User Interview

User Interview

User Interview

User journey map

User journey map

User journey map

Ideate

Mapping out user-centred experience for drivers

Mapping out user-centred

experience for drivers

Leveraging insights from user research, I've listed potential features and managed to group them into respective theme and refined the feature set for the UrbanParkr application to specifically address user pain points

Leveraging insights from user research, I've listed potential features and managed to group them into respective theme and refined the feature set for the UrbanParkr application to specifically address user pain points

Feature list

Grouping into themes

Ideate

Mapping out user-centred experience for drivers

Leveraging insights from user research, I've listed potential features and managed to group them into respective theme and refined the feature set for the UrbanParkr application to specifically address user pain points

Feature list

Grouping into themes

A systematic flow to address primary pain points in urban parking

Converting a feature list into an information architecture (IA) for the UrbanParkr application involved a systematic process to ensure that the app's structure is intuitive, user-friendly, and aligns with the users' needs and expectations

A systematic flow to address primary pain points in urban parking

Converting a feature list into an information architecture (IA) for the UrbanParkr application involved a systematic process to ensure that the app's structure is intuitive, user-friendly, and aligns with the users' needs and expectations

A systematic flow to address primary

pain points in urban parking

Converting a feature list into an information architecture (IA) for the UrbanParkr application involved a systematic process to ensure that the app's structure is intuitive, user-friendly, and aligns with the users' needs and expectations

Prototyping and testing

User testing insights

01

02

03

Enhanced user flow optimization

Enhanced user flow optimization

Enhanced user flow optimization

Addressing the findings, restructured the flow to be more intuitive.

Addressing the findings, restructured the flow to

be more intuitive.

Addressing the findings, restructured the flow to

be more intuitive.

Emphasising on primary features

Emphasising on primary features

Emphasising on primary features

Feedback guided us to position primary features prominently, ensuring access to it.

Feedback guided us to position primary features prominently, ensuring access to it.

Feedback guided us to position primary features prominently, ensuring access to it.

Identifying design enhancements

Identifying design enhancements

Identifying design enhancements

Highlighting design details, impacting user satisfaction.

Highlighting design details, impacting user satisfaction.

Highlighting design details, impacting user satisfaction.

Design

Urbanparkr Style Guide

To ensure that while creating the designs my work is consistent and uniform, I created a style guide which documented the text hierarchies, colors, components, measurements, and other key elements!

To ensure that while creating the designs my work is consistent and uniform, I created a style guide which documented the text hierarchies, colors, components, measurements, and other key elements!

Button

Button &

Text input

Active

Button

Text |

|

Disabled

Button

|

|

Colors

Colors

Primary color

Primary color

#FFC727

#FFC727

#FFFFFF

#FFFFFF

#2A2A2A

#2A2A2A

Secondary color

Secondary color

#7B7B7B

#7B7B7B

#515151

#515151

Typography

Typography

Heading 1

Heading 1

Poppins • Medium • 24px

Poppins • Medium • 24px

Heading 2

Poppins • Regular • 18px

Poppins • Regular • 16px

Poppins • Regular • 16px

Heading 3

Heading 3

Body

Body

Poppins • light • 16px

Poppins • light • 16px

Icon

Illustrations

Design

Urbanparkr Style Guide

To ensure that while creating the designs my work is consistent and uniform, I created a style guide which documented the text hierarchies, colors, components, measurements, and other key elements!

Button

Text input

Active

Button

Text |

|

Disabled

Button

|

|

Colors

Primary color

#FFC727

#FFFFFF

#2A2A2A

Secondary color

#7B7B7B

#515151

Typography

Heading 1

Poppins • Medium • 24px

Heading 2

Poppins • Regular • 18px

Poppins • Regular • 16px

Heading 3

Body

Poppins • light • 16px

Icon

Illustrations

Final screens

Onboarding screens

01

02

03

Self explanatory screens

Self explanatory screens

Self explanatory screens

Conveying the primary features of the application in the very beginning.

Conveying the primary features of the application in the very beginning.

Conveying the primary features of the application in the very beginning.

OTP verification System

OTP verification System

OTP verification System

Keeping the system more secure and safe, OTP verification is one of the most common system.

Keeping the system more secure and safe, OTP verification is one of the most common system.

Keeping the system more secure and safe, OTP verification is one of the most common system.

Phone number registration

Phone number registration

Phone number registration

Seamless signin and Signup experience by allowing users to register and authenticate themselves using their phone numbers.

Seamless signin and Signup experience by allowing users to register and authenticate themselves using their phone numbers.

Seamless signin and Signup experience by allowing users to register and authenticate themselves using their phone numbers.

Looking for parking screens

01

02

03

Seamless and user friendly flow

Seamless and user friendly flow

Seamless and user friendly flow

Users can effortlessly browse available parking spots based on their preferences.

Users can effortlessly browse available parking spots based on their preferences.

Users can effortlessly browse available parking spots based on their preferences.

Parking images and user reviews

Parking images and user reviews

Parking images and user reviews

Looking at the images and the reviews from the user, ensuring safety for new users.

Looking at the images and the reviews from the user, ensuring safety for new users.

Looking at the images and the reviews from the user, ensuring safety for new users.

Customise filter option

Customise filter option

Customise filter option

Booking in advance, can lead to planning things in advance.

Booking in advance, can lead to planning things in advance.

Booking in advance, can lead to planning things in advance.

Rent my spot Screen

01

02

03

RentMySpot: Primary Feature

RentMySpot: Primary Feature

RentMySpot: Primary Feature

It allows users to turn their unused

parking space.

It allows users to turn their unused

parking space.

It allows users to turn their unused

parking space.

4-step registration process

4-step registration process

4-step registration process

A detailed registration process helps users to maintain the authenticity of the application.

A detailed registration process helps users to maintain the authenticity of the application.

A detailed registration process helps users to maintain the authenticity of the application.

Customising available date & time

Customising available date & time

Customising available date & time

An option to put multiple date and times to have easy way of renting out the spot.

An option to put multiple date and times to have easy way of renting out the spot.

An option to put multiple date and times to have easy way of renting out the spot.


Next steps

Here’s what I could have done if given more time for this:

Here’s what I could have done

if given more time for this:

Accessibility Design: Enhance the UrbanParkr app's design to ensure it is more accessible to all users, by implementing WCAG guidelines.

RentMySpot Improvements: Strengthen the RentMySpot feature based on user feedback, making it more intuitive, seamless,

and user-friendly

Usability Testing: Conduct rigorous usability testing sessions, both moderated and unmoderated, to uncover any potential pain points and improve app functionality.

Personal takeaways:

I learned the significance of user research and competitive analysis in addressing user needs.

The use of various UX methodologies aided in designing an intuitive app, while innovative features like RentMySpot effectively tackled parking issues.

The project highlighted the importance of innovative solutions in resolving real-world problems.

Personal takeaways:

I learned the significance of user research and competitive analysis in addressing user needs.

The use of various UX methodologies aided in designing an intuitive app, while innovative features like RentMySpot effectively tackled parking issues.

The project highlighted the importance of innovative solutions in resolving real-world problems.


Shivangi Khandelwal

shivangik1599@gmail.com

Made with love © 2023 Shivangi Khandelwal


Shivangi Khandelwal

shivangik1599@gmail.com

Made with love © 2023 Shivangi Khandelwal


Shivangi Khandelwal

shivangik1599@gmail.com

Made with love © 2023 Shivangi Khandelwal


Shivangi Khandelwal

shivangik1599@gmail.com

Made with love © 2023 Shivangi Khandelwal


Shivangi Khandelwal

shivangik1599@gmail.com

Made with love © 2023 Shivangi Khandelwal