Brand & Website Design

Liger Shipping a logistic consultant company looking to establish their digital presence in the era of rapid tech advancement. Through the website, we crafted a platform that not only showcases Shipping expertise and services but also resonates with the expectations of today's tech-savvy clients.

Design file

Project Overview

Brand

Liger Shipping

Visual identity Design

Digital Presence

Project Scope

Logistics

Industry

Figma

Pen & paper

Adobe Illustrator

Adobe Photoshop



Tools Used

The Problem

Liger Shipping Company faces the challenge of distinguishing itself in a crowded logistics market. Our current digital presence and brand identity are inadequate, failing to clearly communicate our value proposition and optimize the customer experience. We need a robust brand strategy that includes a unique identity, consistent messaging, and an engaging digital presence to build trust and loyalty among customers.

The Approach

Our approach focuses on developing a distinctive brand identity and a comprehensive digital presence for Liger Shipping Company. We will conduct a thorough market study to understand customer preferences and industry trends, and incorporate trending visual identity designs to create an engaging, user-friendly designs that showcases our expertise and services. Additionally, we will analyze successful and unsuccessful branding strategies to ensure our approach is informed and effective. 

The Moodboard

The Logo

Full Logo

LIGER SHIPPING

Icon

Wordmark

LIGER SHIPPING

LIGER SHIPPING

HENRY SOAZ

MANAGER

Address Line Example

Street, P1, AB/2

HENRY SOAZ

LIGER SHIPPING

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Address LineExample

Street, P1, AB/2

(012) 345 678 901

contact@ligershipping.com

www.ligershipping.com

LIGER SHIPPING

LIGER SHIPPING

Prototype

Look & feel

In crafting the visual identity for Liger Shipping, we meticulously selected a color palette of dark blues, embodying the various shades of water to mirror the company's core shipping services.

The logo, with its wave motifs, harmonizes with this theme, reinforcing the company's identity as a leader in logistics through a visual narrative that is both depicts water and tiger as the logo means Logistics+ Tiger = Liger.

Liger Shipping

Empowering your Logistics

Liger Shipping

Empowering your Logistics

Liger Shipping

Empowering your Logistics

High fidelity (Display)

High fidelity (Display)

First show down

Client feedback

Pleased with the website's design and aesthetic.

Effectively captured their brand's essence.

Minor revisions in the content.

Reduction in the amount of text displayed.

Reservations about showcasing client names.

Viewer feedback

Site was visually appealing.

Navigating from one service offering to another proved challenging.

More intuitive navigation system for site's services.

Final Delivery

With the best of it’s user experience

Thank you!


Shivangi Khandelwal

shivangik1599@gmail.com

Made with love © 2023 Shivangi Khandelwal