Liger Shipping a logistic consultant company looking to establish their digital presence in the era of rapid tech advancement. Through the website, we crafted a platform that not only showcases Shipping expertise and services but also resonates with the expectations of today's tech-savvy clients.
Design file
Brand
Project Scope
Logistics
Industry
Figma
Pen & paper
Adobe Illustrator
Adobe Photoshop
Tools Used
Liger Shipping Company faces the challenge of distinguishing itself in a crowded logistics market. Our current digital presence and brand identity are inadequate, failing to clearly communicate our value proposition and optimize the customer experience. We need a robust brand strategy that includes a unique identity, consistent messaging, and an engaging digital presence to build trust and loyalty among customers.
Our approach focuses on developing a distinctive brand identity and a comprehensive digital presence for Liger Shipping Company. We will conduct a thorough market study to understand customer preferences and industry trends, and incorporate trending visual identity designs to create an engaging, user-friendly designs that showcases our expertise and services. Additionally, we will analyze successful and unsuccessful branding strategies to ensure our approach is informed and effective.
The Moodboard
The Logo
Icon
Wordmark
Prototype
In crafting the visual identity for Liger Shipping, we meticulously selected a color palette of dark blues, embodying the various shades of water to mirror the company's core shipping services.
The logo, with its wave motifs, harmonizes with this theme, reinforcing the company's identity as a leader in logistics through a visual narrative that is both depicts water and tiger as the logo means Logistics+ Tiger = Liger.
Liger Shipping
Empowering your Logistics
Liger Shipping
Empowering your Logistics
Liger Shipping
Empowering your Logistics
High fidelity (Display)
High fidelity (Display)
Client feedback
Pleased with the website's design and aesthetic.
Effectively captured their brand's essence.
Minor revisions in the content.
Reduction in the amount of text displayed.
Reservations about showcasing client names.
Viewer feedback
Site was visually appealing.
Navigating from one service offering to another proved challenging.
More intuitive navigation system for site's services.
Final Delivery
Thank you!